This is one of many, many titles from Weldon’s. Looking at the British Library’s catalogue I found this as “Weldon’s Transfer Series” (seen in tiny letters on the top right). There I learned issue 1 was published in 1923 and the final issue, number 139, in 1936. Each had a different topic, a free embroidery transfer and often a free sewing pattern, but essentially it just advertised the other sewing patterns you could buy by post from Weldon’s.
When I bought this vintage magazine, the embroidery transfers and free sewing patterns were sadly missing. I’m dating it as 1930s because of the waists with belts falling on the natural waist, as opposed to the distinctive dropped waists of the 1920s. I found this magazine the fabulous Retromania shop near Victoria Station in London, which is actually a charity shop for Fara (who have helped marginalised young people and children in Romania since in 1991). Everything at Retromania is vintage and they often have amazing designer or boutique labels like Bus Stop, or the 1940s CC41 label, plus menswear, homeware and fabric in the basement. You can follow them on Instagram.
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